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Sellers

Sell your home faster and at top dollar, let me do it for you.

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When you list your property, you acquire a full team and extended network working on your behalf to place your property in front of qualified Buyers to sell it faster and at top dollar. We are all about our relationship with you. The fantastic team working for you at Compass listens to what is most important to you and addresses all potential concerns. You can expect with us a clear communication and marketing plan prior to listing your property and through the entire transaction. From start to finish, we are dedicated to you and your needs. Unlike other experiences, you will never have to wonder about the status of your property.

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The JoAnne Jones and Compass Differentiators

  • Well-connected around the world resulting in bringing our own Buyers 20% of the transactions.(industry avg. is 10%). This results in increased profit to our clients.
  • Compass Florida; a $6.4B company with a national team and extensive technology allows our internal nationwide network to contribute to 20% of the overall inventory being sold before reaching the market. JoAnne has been Licensed since 2005 and is a founding agent of Compass Florida.
  • Effective and innovative Marketing tools that hold the attention of the prospective Buyer and Broker community.
  • Compass Concierge allows the unique opportunity for sellers to get fronted for the cost of home improvement services with no interest — ever.
  • A track record of sales within the luxury market place.

You can rest assured that working with JoAnne will lead to an easy, honest, and professional experience.

Communication Plan

We hear time and time again that communication is a priority with Sellers. They want to know on a regular basis what is transpiring with the sale of their home for that reason, we give you a written communication plan so you know when and how we will be in continuous communication with you. It will be curtailed to what is important to you, in the way that works for you and on your timeline. Our goal is to ensure you get the information and updates, and that your questions are answered at all times.

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What is your preferred method of communication?

Telephone calls, emails, texts or a combination of all?


How often would you like me to communicate with you?

Currently, I provide bi-monthly recaps by email and follow up on new marketing initiatives.


What information would you like to receive and in what format?

Currently, we email bi-monthly spreadsheet updates, with top-down information and a recap of all social media marketing created.


When can you anticipate my updates?

I plan to continue to update on Mondays end-of-day, so I can recap the week prior. Will that be acceptable to you both?

 

Once we agree on best ways to communicate with you, I will create a summary document.

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Compass Communication Tools

 

Collections

Set up a Collection of all luxury homes selling on Miami Beach to see all transactions in real time.

 

Insights

Send a bi-monthly Insight report showing where potential Buyers originating.

 

Monthly Recap Report

Review the market update with you.

  • How many new homes came on the market that will now compete with your home?
  • How many homes went to contract and how it will affect the value of your home?
  • How many homes sold and closed and how it will affect the value of your home?

 

Monthly Follow-up Calls

Summarize all happenings throughout the month, then provide a recap of our call via email.

  • How many new homes came on the market that will now compete with your home?
  • How many homes went to contract and how it will affect the value of your home?
  • How many homes sold and closed and how it will affect the value of your  home?
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Photography + Videography

 

Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points.

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Pre-Marketing Your Home

 

Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.

Direct Broker Contacts

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach. Email and mail top Compass Agents across the nation and in all major cities.
 

Direct Strategic Partners

 

Attorneys, Wealth Managers, Accountants, Sphere of influence, targeted potential Buyers with families.

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Open House Events

 

There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space. Public Broker opens to be organized weekly for first 8 weeks of listing the property.

 

 

45%

The percentage of buyers who attend open houses over the course of their search process.

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Print

 

Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.

 

 

Formats

  • Professionally written copy.
  • A custom designed mailer to be sent to neighbors on surrounding streets.
  • 2-sided picture card with our story.
  • Fact sheet detailing all upgrades and selling features of the house.
  • Customized floor plan.

Example Materials

5 x 11 Postcard

5 x 11 Postcard

Trifold Brochure

Trifold Brochure

Trifold Brochure with Envelope

Trifold Brochure with Envelope

Video Box with Voiceover

Video Box with Voiceover

Custom Brochure

Custom Brochure

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Digital

 

At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.

 

 

Additional Offerings:

  • Custom website.
  • Email brochure.
  • Work Place-Proprietary platform capturing 8000 Compass agents nationally.

800 +

Partner websites to which your listing is syndicated for maximum digital coverage.

1.9M +

Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform.

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Email Marketing

 

Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.

 

Eye-catching design

Our crisp, clean aesthetic beautifully frames your images and listing details.

 

Intelligent targeting

A variety of layouts lends itself to both consumer-facing and broker-facing messaging.

 

Mobile optimization

With so many buyers viewing email on their phone, our scrolls are designed for both platforms.

Social Media

We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.

7M+

Instagram in 2018.

2M+

Views on Compass YouTube channel.

160K+

Our Following across social media platforms.

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Intelligent Digital Marketing

 

We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.

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Analyzing the Market

 

Pricing Your Property

Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.

Work With JoAnne

With over a decade of Real Estate experience, a meticulous eye for detail, an ambitious nature, and a hunger for knowledge, she offers her clients a genuinely unique way to buy and sell their investments.

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